MusclePharm Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in eight performance products, reports that MusclePharm athlete and NFL star Joey Porter will wear MusclePharm’s new clothing line during a 17-episode weekly series spanning the 2010 NFL season on NFL Network.
The new MusclePharm-branded hats and shirts will be unveiled to the retail market in the coming weeks and Porter’s notoriety in the world’s most popular sport presents an ideal platform to create exposure for the product line.
Consistently recognized as one of the most recognizable faces in the NFL thanks to his outgoing nature, Porter will be wearing MusclePharm apparel in all 17 episodes of a weekly NFL Network series that focuses on the upcoming NFL season.
The Arizona Cardinals and Super Bowl-winning linebacker is a 4-time Pro Bowler and was voted one of the top defensive players of the last decade. Porter has been an important MusclePharm spokesman due to his relentless playing style, tireless work ethic and outspoken personality, making this project a perfect way to reveal the new MusclePharm-branded apparel.
“At MusclePharm, we find creative ways to make our brand stand out to multiple audiences and in multiple formats to reach all consumers,” said Cory Gregory, MusclePharm’s President. “We currently have focused on brand awareness in marketing in the UFC, NFL, MLB and in action sports markets. We believe we are a company that crosses over to multiple demographics and helps all of these athletes in these different sports, while also appealing to the normal, everyday athlete.”
Nutrisystem, Inc. (Nasdaq:NTRI) is a leading provider of weight management products and services. Nutrisystem is sold direct to the consumer through nutrisystem.com, by phone, and at select retailers, with convenient home delivery. The Company offers proven nutritionally balanced weight loss programs designed for women, men, and seniors, as well as the clinically tested Nutrisystem D plan, designed to help people with type 2 diabetes who want to lose weight. The Nutrisystem program is based on more than 35 years of nutrition research and the science of the low glycemic index, and offers a variety of great tasting, satisfying high-fiber, good carbohydrate meals that are heart healthy. Nutrisystem was named the “Best Value” of the six most popular commercial diet programs by SmartMoney magazine in January 2010. The program has no membership fees and provides 24/7 weight management support by trained weight loss coaches and online weight management tools free of charge.
In spite of facing the deepest recession since the Great Depression and record unemployment rates, many Americans would pass up a work promotion to drop 10 to 20 pounds, according to the new Nutrisystem Diet Index issued by Nutrisystem, Inc., a leading provider of weight management programs and services. Americans would also rather give up sex than gain weight, and they’d toss their cell phones and give up watching TV to have a toned tummy, according to the new findings. The Nutrisystem Diet Index is a new series of national consumer surveys tracking America’s diet behaviors, attitudes and trends throughout the year. Each survey has a scale that measures America’s current diet and lifestyle behavior and choices.
“The fact of the matter is, America is obsessed with dieting and weight loss, but the majority of Americans aren’t eating healthier or getting thinner,” said Joe Redling, chairman and CEO of Nutrisystem, Inc. “We’ve developed the Nutrisystem Diet Index to better understand America’s attitudes toward dieting and to start a dialogue about healthy dieting and healthy lifestyle habits and trends.”
The first Nutrisystem Diet Index revealed that Americans place a high value on being healthy, but they abandon the idea of achieving a healthier weight and lifestyle, because they ultimately feel their goals are too difficult to attain and maintain. The American lifestyle is also a factor. Inconveniences of work, giving up favorite foods, not having the time to plan ahead, cooking for a larger family and the cost of healthy foods are cited as some of the biggest barriers.
USANA Health Sciences, Inc. (NASDAQ:USNA) has acquired BabyCare Ltd, a China-based direct selling company that develops, manufactures and sells nutritional products for the entire family, with an emphasis on infant nutrition. Founded in 1999, privately held BabyCare Ltd is headquartered in Beijing, China, with operations in 21 cities and 16 provinces. BabyCare’s products are sold through a growing distributor sales force, utilizing a commission-based compensation plan under a license to engage in direct selling activities in the Municipality of Beijing. BabyCare is working to obtain similar licenses in the other provinces in which it operates. This direct selling license allows BabyCare to engage non-employee distributors to sell BabyCare’s products, apart from the company’s traditional service centers.
The acquisition of BabyCare was accomplished by acquiring Pet Lane Inc., a Delaware corporation, who is the parent company of BabyCare in China. The transaction was entered into and closed according to the definitive terms of a share purchase agreement. The purchase price for the shares consisted of $45 million in cash and 400,000 shares of USANA stock. The details of the transaction will be filed shortly in Forms 8-K.
USANA Health Sciences, Inc. engages in the development, manufacture, and sale of nutritional and personal care products in North America and the Asia Pacific. The company offers two product lines, USANA Nutritionals and Sense. The USANA Nutritionals product line consists of essentials, which include vitamins and mineral supplements that provide a foundation of nutrition for various age groups; optimizers, which are targeted supplements that support cardiovascular health, skeletal/structural health, and digestive health; and macro-optimizers comprising low-glycemic meal replacement shakes, snack bars, and other related products that provide optimal macro-nutrition.
The Sense product line includes personal care products that support healthy skin and hair. These products include perfecting essence, gentle daily cleanser, hydrating toner, daytime protective emulsion, eye nourisher, night renewal, serum intensive, rice bran polisher, creme masque, revitalizing shampoo, nourishing conditioner, firming body nourisher, energizing shower gel, and intensive hand therapy.
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